Blackberry made a name for itself in the business market. For many, including Barack Obama, the Blackberry made business easier and became an essential tool for business. With it’s impressive functionality including BBM instant messenger that sends secure encrypted instant messages, an easy to use full QWERTY keyboard for easy e-mailing and the ability to browse the web, the Blackberry was second to none in the business market.
But Blackberry is not just a tool for business. Increasingly consumers started using the Blackberry as their personal phone for the same reasons it was good for business. The Blackberry Messenger in particular became extremely popular as if you had a data plan you could send an unlimited amount of messages, saving on the standard cost of text which was great for many. The QWERTY keyboard also to many is still the easiest way of sending emails ‘on the go’ compared to touchscreen smart phones.
Blackberry currently have a range of offerings, from the classic Blackberry layout on the Blackberry Curve series with full QWERTY keyboard to the new touch screen Blackberry series Storm and Blackberry Torch.
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